Ep 102 | How to Maximize ROI in Event Marketing With François Fournier Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 102 | How to Maximize ROI in Event Marketing With François Fournier

August 14, 2024 • Matt Kleinrock / François Fournier • Season 1 • Episode 102

With the return of in-person events, companies are under intense scrutiny to prove that every dollar spent is driving tangible results.

But, calculating and maximizing ROI isn't just about tallying up sales numbers—it's about understanding the deeper impact of every conversation and interaction that happens at your events.

So we’ve brought in François Fournier, Director of Global Events at DTN and a seasoned event marketing strategist with over 20 years of experience. François, who oversees around 75 trade shows and conferences annually, shares his insights and unique methodology, including the concept of the "Cost of Conversations.”

François and Matt dive into:

✅Discovering why not all event interactions are created equal and how to measure the true impact of meaningful business conversations.

✅How François's method can help you work backwards from desired outcomes to create a focused and effective event plan.

✅The common mistakes companies make when calculating ROI and how to avoid them to ensure your event dollars are well spent.

If you’ve ever felt overwhelmed by the complexity of proving your event’s ROI, or you’re eager to fine-tune your strategy in this post-pandemic landscape, this episode is exactly what you need!

Connect with François

On his LinkedIn: https://www.linkedin.com/in/francois-fournier-ctsm-cem-15981120/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined