Ep 101 | Finding Mentors and Nurturing Mentorship for Event Marketers: A Real Story From Our Community Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 101 | Finding Mentors and Nurturing Mentorship for Event Marketers: A Real Story From Our Community

August 07, 2024 • Matt Kleinrock / Gerilynn Marburger / Morgan Wood • Season 1 • Episode 101

Mentorship is often touted as a crucial component of professional growth, but what does it actually look like in practice, especially in the events industry?

We all know the journey to success can be challenging, filled with uncertainties and questions—and that's exactly where having a mentor can make all the difference.

Morgan Wood, Marketing and Events Manager at Q-PAC, reached out to us in search of guidance, and we immediately thought of Gerilynn Marburger, Director of Global Events at Hewlett Packard Enterprise, whose passion for mentorship was evident from our very first live show with her.

Gerilynn's enthusiasm to help Morgan set the stage for a meaningful mentorship journey that we can't wait to share with you.

In this episode, you'll discover:

✅ How to establish clear goals and expectations in a mentoring relationship

✅ The real challenges and triumphs of maintaining a mentor-mentee relationship, from imposter syndrome to breakthrough moments

✅ Tips on how to approach potential mentors and make the most out of your mentorship experience

And more!

This isn't just another conversation about professional development; it's a real, raw, and relatable story that underscores the highs and lows of finding and nurturing mentorship.

Connect With Them

Gerilynn Marburger: https://www.linkedin.com/in/gerilynnmarburger/
Morgan Wood: https://www.linkedin.com/in/mperry22/

Connect With Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined