Ep 97 | Blueprint For Great RFP's, 5 Great Booth Themes, & 10 Revenue Rules For Trade Shows - Matt & Mollie Compilation Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 97 | Blueprint For Great RFP's, 5 Great Booth Themes, & 10 Revenue Rules For Trade Shows - Matt & Mollie Compilation

July 10, 2024 • Matt Kleinrock / Mollie Stahl • Season 1 • Episode 97

As we approach our 100th episode and gear up for the first-ever Event Marketing Congress, we're bringing you a special compilation of the best moments from our show. Join Matt Kleinrock and Mollie Stahl as they revisit some of the most impactful episodes that have shaped our approach to event marketing.

In this episode, you'll hear:

✅ Blueprint for Crafting Great RFPs: Discover essential steps for creating compelling RFPs that get the best responses.

✅ Creative Booth Themes: Explore innovative booth themes from CES and other trade shows to make your booth unforgettable.

✅ Top 10 Revenue Rules for Trade Shows: Learn strategies for pre-show marketing, lead capture, follow-up, and more to maximize ROI.

Matt and Mollie have great chemistry and a wealth of experience, making this episode both informative and engaging. Tune in to gather actionable insights that you can implement right away.

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined"