Ep 95 | What People Want From Events Now and How to Do It With Pablo Gonzalez Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 95 | What People Want From Events Now and How to Do It With Pablo Gonzalez

June 26, 2024 • Matt Kleinrock / Pablo Gonzalez • Season 1 • Episode 95

We keep talking about how the value prop of events has changed and we need to adapt, but if we can see who started figuring this out, we can start to understand how to execute our event strategies better.

That’s why it’s time we take a deep dive into what we know people are asking for and who is out there creating the events people want.

Matt Kleinrock, CEO of Rockway Exhibits + Events, is hosting a conversation about it with our show’s producer, chief ideator, and live event fanatic, Pablo Gonzalez, to discuss:

✅ The one thing event audiences crave and continue to invest in

✅ Who is hosting events that fit the demand (and what they’re doing right)

✅How Rockway is executing an innovative event strategy in line with what THEY believe events should be like

We’d love to hear what you’re hearing people ask for, who you think is doing it right, and what you think about our ideas on it.

Tune in to this edition of Event Marketing: REDEFINED!

Connect with Pablo:

On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined