Ep 92 | Getting the Most Out of Your Tradeshow Investment with Minal Shah Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 92 | Getting the Most Out of Your Tradeshow Investment with Minal Shah

June 05, 2024 • Matt Kleinrock / Minal Shah • Season 1 • Episode 92

Participating in trade shows can be a significant investment, but too often, companies fail to see the return they hoped for. And with trade shows being one of the most substantial marketing expenses, many companies are under pressure to justify the costs.

But simply showing up with a booth and some promotional material is no longer enough.

So, to help us navigate this complex landscape, we’ve invited Minal Shah, Manager, Global Strategic Events at Salesforce.

With a rich background in marketing, including her roles at Benjamin Moore and as an intern in the Office of the First Lady at the White House, Minal brings a wealth of experience that will leave you with actionable insights that drive real results.

Matt talks to Minal about:

✅ How to ensure all departments, from sales to digital marketing, are on the same page and equally invested in the success of your trade show presence.

✅ Practical tips on planning ahead, designing modular booths, and negotiating sponsorships to maximize your budget.

✅ Innovative ways to create a memorable experience for attendees that goes beyond the typical trade show setup.

Don’t miss out on this episode – your next successful trade show is just a listen away!

Connect with Minal

On her LinkedIn: https://www.linkedin.com/in/minaldshah/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined