Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 92 | Getting the Most Out of Your Tradeshow Investment with Minal Shah
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Participating in trade shows can be a significant investment, but too often, companies fail to see the return they hoped for. And with trade shows being one of the most substantial marketing expenses, many companies are under pressure to justify the costs.
But simply showing up with a booth and some promotional material is no longer enough.
So, to help us navigate this complex landscape, we’ve invited Minal Shah, Manager, Global Strategic Events at Salesforce.
With a rich background in marketing, including her roles at Benjamin Moore and as an intern in the Office of the First Lady at the White House, Minal brings a wealth of experience that will leave you with actionable insights that drive real results.
Matt talks to Minal about:
✅ How to ensure all departments, from sales to digital marketing, are on the same page and equally invested in the success of your trade show presence.
✅ Practical tips on planning ahead, designing modular booths, and negotiating sponsorships to maximize your budget.
✅ Innovative ways to create a memorable experience for attendees that goes beyond the typical trade show setup.
Don’t miss out on this episode – your next successful trade show is just a listen away!
Connect with Minal
On her LinkedIn: https://www.linkedin.com/in/minaldshah/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined