Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 91 | Outdoor Brand Experience Execution: From Concept To Completion With Mollie Stahl

May 29, 2024 • Matt Kleinrock / Mollie Stahl • Season 1 • Episode 91

As summer approaches in the US, more brands are turning to outdoor activations to engage their audiences. We're bringing back this timely episode to share insights on how to create an impactful outdoor brand experience.

In this episode of 'Event Marketing: Redefined,' we feature Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, who provides a detailed walkthrough on conceptualizing and executing outdoor brand experiences.

Mollie and Matt Kleinrock revisit the project with Publix, where the team created a successful outdoor branded environment at the Amalie Arena in Tampa.

They discuss:

✅ The steps to creating a successful outdoor brand experience
✅ The importance of understanding a client's purpose, audience, branding, and goals before starting any design work
✅ The key documents and reference points used throughout the process

This episode is packed with valuable insights for anyone looking to make a lasting impression with their outdoor activations.

Tune in to learn how to connect with your audience in meaningful ways and create memorable brand experiences.

Connect with Mollie:

On her LinkedIn: https://www.linkedin.com/in/molliestahl/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined