Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 90 | Smarter Event Spend: From All-In-Or-Nothing To Result Driven Decisions w/ Hollie Ashby, Senior Global Events at Akamai Technologies
Event marketing often feels like a high-stakes poker game, where the pressure to go all-in to impress can lead to bloated budgets and uncertain returns. And in a world where every event dollar counts, how do we ensure that our investments translate into real business value?
But despite the big budgets, many companies find themselves trapped in traditional spending habits that drain resources without delivering proportional returns. This cycle of overspend leads to misaligned marketing goals and missed opportunities for genuine engagement.
That’s why Hollie Ashby, Manager, Senior Global Events at Akamai Technologies, steps in to guide us away from the all-in-or-nothing mentality. Hollie challenges the status quo, advocating for a more strategic and result-driven approach that aligns closely with broader marketing goals.
You’ll learn:
✅ Optimizing Event Budgets: How to stretch your event dollars further by moving away from "all-in" budgets towards more strategic and impactful spending.
✅ Building Effective Teams: Insights into Hollie's techniques for assembling and nurturing a high-performance event management team.
✅ Innovative Sponsorship Strategies: Strategies for creative and effective sponsorship that drive real engagement and results.
And much more!
Don’t miss this engaging discussion on how to transform your approach from spend-heavy to strategy-smart!
Connect with Hollie
On her LinkedIn: https://www.linkedin.com/in/hollieashby/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined