Ep 89 | Should You Exhibit or Host Your Own Event? Garrett’s Team Does Both! Find Out How Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 89 | Should You Exhibit or Host Your Own Event? Garrett’s Team Does Both! Find Out How

May 15, 2024 • Matt Kleinrock / Garrett Burnett • Season 1 • Episode 89

In this episode of "Event Marketing Redefined," host Matt Kleinrock chats with Garrett Burnett, Head of Global Events, who has mastered the art of connecting with a niche audience of developers in the wireless IoT sector through a blend of hosted and participated events—establishing a successful events portfolio at Silicon Labs.

But as the world emerges from COVID-related changes, he faces the challenge of adapting to new ways in which audiences consume information and interact, pushing the need to innovate beyond traditional event formats.

So by blending virtual and in-person elements, their team crafts tailored experiences that engage and educate, all while navigating the complexities of global event planning.

Learn about:

✅ How Garrett's team uses detailed persona insights to tailor events specifically for developers in the semiconductor industry.

✅ The transition from virtual to hybrid formats, including roadshows, to enhance engagement and reach.

✅ Strategies for meeting the unique needs of technical attendees at various global locations, ensuring content relevance and impactful experiences.

Press play today—whether you're deciding between exhibiting or hosting, this episode offers valuable perspectives on making the most of both worlds.

Connect with Garrett

On his LinkedIn:

Connect with Me: https://www.linkedin.com/in/garrett-burnett/

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined