Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 87 | Creating and Measuring Belonging At Your Events
Event marketers today have access to an overwhelming amount of data, arming them with the potential to craft unprecedented personalized experiences at their events.
But despite the availability of advanced data analytics and technologies, many struggle to apply these tools effectively to enhance audience engagement and ensure each attendee feels valued and understood.
That's why Naomi Clare Crellin joins us to help bridge the gap between data collection and its practical application. Naomi is the CEO and founder of Storycraft Lab, a company that stands at the intersection of art and science in experiential engagement.
She brings her deep understanding of audience needs to the forefront, emphasizing the importance of knowing your audience to create tailored and impactful event experiences.
Key points to listen for:
✅ How to employ radical empathy and audience understanding to enhance event personalization
✅ The methodologies and tools Naomi uses to transform event experiences through strategic insights.
✅ Common pitfalls in scaling personalized experiences (and how to overcome them using data-driven approaches)
Tune in now to learn how to harness the power of personalization and audience data to not just meet, but exceed expectations.
Connect with Naomi
On her LinkedIn: https://www.linkedin.com/in/naomi-clare-crellin/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined