Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 86 | 10 Ways to Turn Trade Shows Into a Sales and Marketing Channel
Imagine spending a hefty sum to secure a spot at a prestigious trade show, and every element seems perfectly aligned for success: you've invested in an engaging booth, partnered with the best in the business, and your strategy is bulletproof.
But despite meticulous preparations, the haunting question lingers – how can you ensure that the right people, your potential clients, actually step into your beautifully designed booth?
That's why in this episode, Matt Kleinrock and guest co-host Mollie Stahl, Senior Account Executive at Rockway Exhibits + Events, will dissect how trade shows can transcend their traditional 'cost center' view and evolve into a robust sales and marketing channel.
They will break down:
✅ Strategic Data Utilization: How last year’s data can guide this year’s decisions
✅ Cross-Functional Team Collaborations: Integrating efforts with sales and marketing to enhance reach
✅ Innovative Engagement Tactics: From guerrilla marketing to targeted social media campaigns
✅ And much more!
Don’t miss this comprehensive guide to making the most out of your trade show investments!
Connect with Mollie:
On her LinkedIn: https://www.linkedin.com/in/molliestahl/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined