Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 84 | Can Technology Really Solve the Lead Capture Problem? With Ryan Schefke
The biggest ask of event marketers is one thing: turn every handshake and conversation into a potential lead.
And with all sorts investment in event tech, capturing these leads should be easier than ever, right?
But reality often tells a different story.
Event teams are still having problems effectively capturing, organizing, and following up with the contacts they make.
That's why we've invited Ryan Schefke, Chief Listening Officer at Captello, back to the table to tackle these challenges head-on. He's here to demonstrate how the right tools and strategies can bridge the gap, transforming the daunting task of lead capture into a streamlined and successful process.
Expect to learn:
✅ What are the three layers of the lead capture problem?
✅ How technology revolutionizes lead capture and nurtures follow-ups.
✅ The significant ways tech solutions streamline event professionals' workflows
Don't let another lead slip through the cracks. Be a part of the conversation and discover how technology can be your ally in the battle for meaningful connections at events.
Connect with Ryan
On his LinkedIn: https://www.linkedin.com/in/ryan-schefke/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined