Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 77 | Using AI for Measurement, Validation, and Stakeholder Buy in With Nick Borelli
When the buzz around AI in event marketing reaches a fever pitch, it's easy to wonder: Are we trading authentic connections for automation? And while there's no denying AI's efficiency and innovation, many fear it may eclipse the human touch that turns gatherings into memorable experiences.
But here's the thing: AI in events is all about enhancement, not replacement.
Nick Borelli steps into the spotlight in this episode to explore exactly that. It's not every day we have an AI expert on board, and this is just part one of his special feature on “Event Marketing: Redefined”.
While part two will show us AI and tools like ChatGPT in action for event marketers, in this episode, Nick, the Marketing Director at Zenus, reveals:
✅ How AI can streamline event planning, saving time and resources.
✅ The importance of shifting from linear to iterative thinking in event planning.
✅ Creative ways AI can boost attendee engagement and satisfaction.
Tune in for a blend of expert insight and practical advice on navigating the AI revolution in event marketing.
Connect with Nick:
On his LinkedIn: https://www.linkedin.com/in/nickborelli/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined