Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 70 | Booth Staffing Strategies to Get More Leads, Follow up Better, and Increase ROI With Marlys Arnold
In the post-COVID business landscape, the demand for exhibitor education is more pressing than ever.
However, despite its relevance, it often takes a back seat. As turnover in trade show positions increases, professionals are being thrown into the fire without adequate training.
That’s why we’re starting the year on a strong note! In our first episode of 2024, we've enlisted the expertise of Marlys Arnold, a seasoned trade show consultant and author of two books: "Build a Better Trade Show Image" and "Exhibit Design That Works: Create a Trade Show Display That Gets Noticed & Gains Clients."
She delivers key insights on:
✅ The ten commandments of booth staffing
✅ The Exhibitor Education Manifesto: why exhibitors must prioritize education
✅ Defining the elements of effective lead management and post-show analysis for companies
✅ And much more
Whether you're a seasoned pro or a novice, equip yourself for success on the exhibition floor. Don't just adapt; thrive!
Connect with Marlys
On her LinkedIn: https://www.linkedin.com/in/marlysarnold/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined