Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 68 | User Conferences That Drive Real Value and Create Opportunities With Bethany Murphy
The value prop of the trade show used to be that they owned the list of ideal buyers you would love to meet, but that has changed. Thanks to technology, we now have the option to reach our buyers ourselves.
That leaves event marketers with a new question to ask themselves:
Should we attend someone's event, or host our own user conference?
That’s why it is crucial to understand how to create a successful user conference that delivers value to both the company and the attendees.
To help you understand how to do it, we're bringing Bethany Murphy, Senior Director of Events at 6sense, to our next LIVE show!
Recently named to Eventible's Top Event Marketers of 2022 list, Bethany will join us to talk about:
✅ How she executed a 1000-person US conference
✅ Handling tricky situations when things don’t go as planned
✅ The thought process and timelines behind every user conference
✅ Effective budget management
✅ And more
Planning or managing a user conference? Whether you're just starting, feeling stuck in the process, or simply curious - here’s your chance to learn the strategies for making your conference a success. Don't pass this up!
Connect with Bethany:
On her LinkedIn: https://www.linkedin.com/in/bethanyjmurphy/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined