Ep 61 | Small Tweaks To Make For Big Results: Behavioral Psychology For Event Marketing With Victoria Matey Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 61 | Small Tweaks To Make For Big Results: Behavioral Psychology For Event Marketing With Victoria Matey

November 01, 2023 • Matt Kleinrock / Victoria Matey • Season 1 • Episode 61

In the fast-paced world of event marketing, success lies in understanding the psychology of your target audience. By incorporating research-backed scientific principles into your strategy, you can yield significant results in driving better events.

But introducing and implementing behavioral psychology techniques may face resistance from traditional marketers who are skeptical about its effectiveness.

That's why we've invited an expert to promote a change in mindset and education, highlighting the impact of behavioral psychology on event marketing success. In this episode, Matt talks to Victoria Matey, an event psychology advisor and co-founder of Matey Events, a business event consultancy.

Victoria believes experiences start in people's minds. She uses her knowledge of human behavior to make it easier for event professionals to create outstanding events.

Tune in to hear them dive into:

✅ Event challenges that can be solved with science-based solutions
✅ Why hacks are not the way to apply event psychology
✅ Psychological mechanisms that drive people's motivation
✅ The five research-backed north stars to guide your event’s success

It's time to harness the power of behavioral psychology and create unforgettable experiences for your audience. Don’t miss out on this insightful discussion!

Connect with Victoria:

On her LinkedIn: https://www.linkedin.com/in/victoriamatey/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined