Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 59 | Increasing The Sustainability Of Your Trade Shows And Events with Al Mercuro and Marley Finnegan
Sustainability is one of the biggest topics in the trade show and events industry, and the demand is only growing, but even when you have the best intentions as an event marketer, it can feel overwhelming to get started.
That's why we're bringing you not just one, but two experts to help you get more sustainable regardless of your starting point!
Join us for a panel on sustainability with Marley Finnegan, Al Mercuro, and Matt Kleinrock where we'll discuss:
- How to overcome the paralysis by analysis and just start making your events more sustainable
- What little, medium, and big things you can do to make trade show booths or events more environmentally friendly
- Which ways you can nudge your suppliers to get more sustainable options
- And much more!
Marley Finnegan, the founder of PURPOSE, is a passionate sustainability professional and climate tech founder. With over 150 hours of certifications and a GRI Certified Sustainability Professional, she exhibits a palpable drive to innovate and assist organizations in evolving their sustainability strategies.
Al Mercuro is a member of the Sustainability Committee of the EDPA and head of the subcommittee working on exhibit guidelines for sustainable built exhibits. He is also a member of the Event Safety Alliance, just to name a few. He is considered by some as the “Jedi Master of Trade Shows.”
Come and pick the brains of the people leading the charge for sustainability in event marketing!
Connect with Al and Marley:
Al Mercuro's LinkedIn: https://www.linkedin.com/in/al-mercuro-4929645/
Marley Finnegan's LinkedIn: https://www.linkedin.com/in/marleyfinnegan/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined