Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 41 | The Value Of Tailoring Your Message To The Specific Event (And How To Execute It) with Tavar James
What distinguishes a great event marketer from a good one is their strategic thinking and intentionality towards their brand's narrative.
Great event marketers tailor their messaging to fit each specific event, rather than relying on a single message that has worked in the past for multiple events. They go above and beyond a "good enough" mindset and put in the necessary effort, ultimately achieving exceptional results.
It's not every day you come across individuals who think on a different level, and Tavar James is certainly one of them.
When Matt Kleinrock, CEO of Rockway Exhibits + Events, had a conversation with James as the Global Head of Events & Sponsorships at Riskified, he was blown away by the thought-provoking dialogue.
Not one to be held back by the odds stacked against him, Tavar's inspirational rise to the top from the hospitality industry to events, as a minority, only fueled his passion to, in his own words... “bring people together in creative and strategic ways to engage and amplify a brand's message...whatever that message may be."
On this episode of "Event Marketing: Redefined," they discuss:
- How he moved up the ranks as a minority in event marketing
- Asking the right questions to get promoted
- What to do when you’re worried about cuts to your event budget
- What it takes to be a successful event marketer in today's industry
- And much more!
Any event marketer who wants to understand and navigate the upcoming challenges and opportunities should definitely watch or listen to this conversation.
Connect with Tavar:
On his LinkedIn: https://www.linkedin.com/in/tavarjames/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined