Ep 70 | Booth Staffing Strategies to Get More Leads, Follow up Better, and Increase ROI With Marlys Arnold Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

All Episodes

Event Marketing Redefined

Ep 70 | Booth Staffing Strategies to Get More Leads, Follow up Better, and Increase ROI With Marlys Arnold

January 03, 2024 • Matt Kleinrock / Marlys Arnold • Season 1 • Episode 70

In the post-COVID business landscape, the demand for exhibitor education is more pressing than ever.

However, despite its relevance, it often takes a back seat. As turnover in trade show positions increases, professionals are being thrown into the fire without adequate training.

That’s why we’re starting the year on a strong note! In our first episode of 2024, we've enlisted the expertise of Marlys Arnold, a seasoned trade show consultant and author of two books: "Build a Better Trade Show Image" and "Exhibit Design That Works: Create a Trade Show Display That Gets Noticed & Gains Clients."

She delivers key insights on:

✅ The ten commandments of booth staffing
✅ The Exhibitor Education Manifesto: why exhibitors must prioritize education
✅ Defining the elements of effective lead management and post-show analysis for companies
✅ And much more

Whether you're a seasoned pro or a novice, equip yourself for success on the exhibition floor. Don't just adapt; thrive!

Connect with Marlys

On her LinkedIn: https://www.linkedin.com/in/marlysarnold/

Connect with Me

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined