Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 61 | Small Tweaks To Make For Big Results: Behavioral Psychology For Event Marketing With Victoria Matey
In the fast-paced world of event marketing, success lies in understanding the psychology of your target audience. By incorporating research-backed scientific principles into your strategy, you can yield significant results in driving better events.
But introducing and implementing behavioral psychology techniques may face resistance from traditional marketers who are skeptical about its effectiveness.
That's why we've invited an expert to promote a change in mindset and education, highlighting the impact of behavioral psychology on event marketing success. In this episode, Matt talks to Victoria Matey, an event psychology advisor and co-founder of Matey Events, a business event consultancy.
Victoria believes experiences start in people's minds. She uses her knowledge of human behavior to make it easier for event professionals to create outstanding events.
Tune in to hear them dive into:
✅ Event challenges that can be solved with science-based solutions
✅ Why hacks are not the way to apply event psychology
✅ Psychological mechanisms that drive people's motivation
✅ The five research-backed north stars to guide your event’s success
It's time to harness the power of behavioral psychology and create unforgettable experiences for your audience. Don’t miss out on this insightful discussion!
Connect with Victoria:
On her LinkedIn: https://www.linkedin.com/in/victoriamatey/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined