Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 42 | Getting The Message Right: The Key To Success With Experiences with David Fischette
To make an experience truly unforgettable, it's not enough to rely solely on the event itself.
The key to success lies in crafting a compelling message that effectively communicates your brand's story and goals. Without a powerful and persuasive message, your experience might fall short of making a lasting impact.
For those curious about the intricacies of messaging strategy, we've got a special treat for you as we welcome David Fischette on this episode of “Event Marketing: Redefined.”
David is the Founder, CEO, and Chief Creative at Go West Creative (GWC). He has over 38 years of experience helping big global brands in telling their stories so they can better relate to their target audiences and motivate them to take action.
He joins Matt to discuss:
- Crafting messaging and seamlessly integrating it into experiential strategy
- How to tell a story and narrative through activations
- Virtual and event production
- And much more!
If your to-do list this year involves refining your messaging and creating experiences that resonate and leave an impactful impression, this is the place to be.
Connect with David:
On his LinkedIn: https://www.linkedin.com/in/david-fischette-0119b3/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined