Ep 42 | Getting The Message Right: The Key To Success With Experiences with David Fischette Artwork

Event Marketing Redefined

Brands create events based on what they want, instead of what their customers want. There is no foundations, principles, or best practices for face-face marketing success. This forces event marketers, like you, to figure out what running a successful trade show or event is like. Trade shows and event marketing are often the biggest line item in marketing budgets. Yet many companies have no idea if their face-face marketing strategy at these events are effective, impactful or generating ROI. This problem seems to exist because, for the most part, face-face marketing is not taught. But we are here to help! Welcome to “Event Marketing: Redefined” a show where we teach YOU how to create immersive and meaningful face to face marketing experiences- that drive real results for your business. We imagine a world where brands create immersive and meaningful face- face marketing experiences- that drive real results.If you feel the same, you might be one of us! We are brand experience creators that share one thing in common: we’re committed to changing the way businesses think about face-face marketing. We want to immerse people through an experience- not passively selling a service or product. We are on a mission to create memorable moments that build relationships through storytelling and building brand affinity. Building booths are a commodity, but creating lasting impressions and unique, meaningful impressions on your clients is a necessity. In a world where the industry is evolving and marketing is rapidly changing, one thing will always remain the same- the life changing experiences we create and share face to face. “Event Marketing: Redefined'' is hosted by trade show, and event marketing expert, Matt Kleinrock of Rockway Exhibits + Events.

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Event Marketing Redefined

Ep 42 | Getting The Message Right: The Key To Success With Experiences with David Fischette

June 21, 2023 • Matt Kleinrock and David Fischette • Season 1 • Episode 42

To make an experience truly unforgettable, it's not enough to rely solely on the event itself.

The key to success lies in crafting a compelling message that effectively communicates your brand's story and goals. Without a powerful and persuasive message, your experience might fall short of making a lasting impact.

For those curious about the intricacies of messaging strategy, we've got a special treat for you as we welcome David Fischette on this episode of “Event Marketing: Redefined.”

David is the Founder, CEO, and Chief Creative at Go West Creative (GWC). He has over 38 years of experience helping big global brands in telling their stories so they can better relate to their target audiences and motivate them to take action.

He joins Matt to discuss:

- Crafting messaging and seamlessly integrating it into experiential strategy
- How to tell a story and narrative through activations
- Virtual and event production
- And much more!

If your to-do list this year involves refining your messaging and creating experiences that resonate and leave an impactful impression, this is the place to be.

Connect with David:

On his LinkedIn: https://www.linkedin.com/in/david-fischette-0119b3/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined