Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 24 | Experiential Marketing: Increase Your ROI and Get Customers Talking About Your Brand with Dan Gingiss
Experience is more than just a feel-good buzzword—it bonds people together, and when done right, can make all the difference for your brand. Through experience, you are able to tell your story and connect with customers on a deeper, emotional level.
However, as experiential marketing is increasingly becoming a sought-after strategy in the events sphere, it’s getting trickier to stand out. So how can you create an experience that drives real results and keeps them coming back for more?
On this edition of “Event Marketing: Redefined,” we are delighted to have Dan Gingiss - a keynote speaker and author of “The Experience Maker: How to Create Remarkable Experiences That Your Customers Can’t Wait to Share.”
After spending over two decades leading companies in both Customer Experience and Marketing, Dan is going to let us in on their secret to success!
He'll be touching upon topics such as:
- How event marketers should be reverse engineering the experiences they create
- The WISER framework (and how it applies in events)
- How to focus on experience and know what strategies to implement
- And much much more!
Don't miss out - listen in now for an insightful look at what it takes to make a successful experience that sticks and clicks.
Connect with Dan:
On his LinkedIn: https://www.linkedin.com/in/dangingiss/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined