Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Latest Episodes
EP 194 | The One Line That Turns Order-Takers Into Advisors
Most event marketers know when a stakeholder's direction is off. Few have the line that turns that instinct into influence. In this episode:✅ The strategy session Felicia interrupted to ask one question, and how it reshaped...
EP 193 | Your Event Isn't the Problem. Leadership Is.
Your event wasn't the problem.Ask any event marketer to be honest, and they'll tell you exactly how they'd build a stronger show if they had the budget, the runway, and the right people in the room saying yes at the right time.B...
EP 192 | Stop Measuring Customer Events Like Lead Gen
Customer events are not prospecting campaigns, so measuring them by leads alone misses their real business impact. The better questions are whether customers become more loyal, engage more deeply, and strengthen their relationship with your bra...
EP 191 | Stop Asking For More Budget. Start Asking For This.
Your VP asks why events deserve more budget next year. You could defend every line item. Or ask for something else entirely. Matt says fighting for more money is usually the wrong fight. Alignment first, results second, budget thir...
EP 190 | Your Booth Is Only as Good as Your People
What's the point of a stunning trade show booth if nobody inside it knows why they're there? Casey Smalley, Director of Global Events at Avetta, joins Matt Kleinrock to make the case that the smartest line in your event budget isn'...
