Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 194 | The One Line That Turns Order-Takers Into Advisors
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Most event marketers know when a stakeholder's direction is off. Few have the line that turns that instinct into influence.
In this episode:
✅ The strategy session Felicia interrupted to ask one question, and how it reshaped the entire agenda
✅ A hard number versus a changed conversation, and why she'll defend the second one to a room full of CFOs
✅ Her exact sentence for challenging stakeholder direction without starting a fight
Felicia Kaban, Director of Event Experience & Production at Kenvue, spent years going along with stakeholder direction even when her instincts said no. That changed once she started asking a harder question in planning meetings: what are we actually trying to change?
She tells Matt about the leadership strategy session that forced that shift, why she measures event ROI in decision speed instead of dashboard metrics, and the specific line she now hands to event professionals who want to move from stakeholder alignment as a checkbox to stakeholder alignment as a strategy.
Tune in if your next planning meeting needs fewer order-takers and more advisors.
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Connect with Felicia Kaban
LinkedIn: https://www.linkedin.com/in/feliciakaban/
Connect with Matt Kleinrock
LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
Company: https://rockwayexhibits.com/
🚨 Register for the show: https://eventmarketingredefined.com