Event Marketing Redefined

Ep 84 | Can Technology Really Solve the Lead Capture Problem? With Ryan Schefke

April 10, 2024 Matt Kleinrock / Ryan Schefke Season 1 Episode 84
Ep 84 | Can Technology Really Solve the Lead Capture Problem? With Ryan Schefke
Event Marketing Redefined
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Event Marketing Redefined
Ep 84 | Can Technology Really Solve the Lead Capture Problem? With Ryan Schefke
Apr 10, 2024 Season 1 Episode 84
Matt Kleinrock / Ryan Schefke

The biggest ask of event marketers is one thing: turn every handshake and conversation into a potential lead.

And with all sorts investment in event tech, capturing these leads should be easier than ever, right?

But reality often tells a different story.

Event teams are still having problems effectively capturing, organizing, and following up with the contacts they make.

That's why we've invited Ryan Schefke, Chief Listening Officer at Captello, back to the table to tackle these challenges head-on. He's here to demonstrate how the right tools and strategies can bridge the gap, transforming the daunting task of lead capture into a streamlined and successful process.

Expect to learn:

✅ What are the three layers of the lead capture problem?
✅ How technology revolutionizes lead capture and nurtures follow-ups.
✅ The significant ways tech solutions streamline event professionals' workflows

Don't let another lead slip through the cracks. Be a part of the conversation and discover how technology can be your ally in the battle for meaningful connections at events.

Connect with Ryan

On his LinkedIn: https://www.linkedin.com/in/ryan-schefke/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined 

Show Notes

The biggest ask of event marketers is one thing: turn every handshake and conversation into a potential lead.

And with all sorts investment in event tech, capturing these leads should be easier than ever, right?

But reality often tells a different story.

Event teams are still having problems effectively capturing, organizing, and following up with the contacts they make.

That's why we've invited Ryan Schefke, Chief Listening Officer at Captello, back to the table to tackle these challenges head-on. He's here to demonstrate how the right tools and strategies can bridge the gap, transforming the daunting task of lead capture into a streamlined and successful process.

Expect to learn:

✅ What are the three layers of the lead capture problem?
✅ How technology revolutionizes lead capture and nurtures follow-ups.
✅ The significant ways tech solutions streamline event professionals' workflows

Don't let another lead slip through the cracks. Be a part of the conversation and discover how technology can be your ally in the battle for meaningful connections at events.

Connect with Ryan

On his LinkedIn: https://www.linkedin.com/in/ryan-schefke/

Connect with Me:

On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/

🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined