Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Latest Episodes
EP 184 | Everyone Wants Better Event ROI. Few Teams Are Set Up for It.
Everyone wants better event ROI, but most event marketers are navigating a frustrating reality: they are expected to think strategically while being buried in execution.In this episode, Matt and Coty break down their EXHIBITORLIVE exper...
EP 183 | Bespoke Events: How to Build VIP Experiences That Actually Move Deals Forward
A great dinner or VIP experience means nothing if it doesn’t lead to a meaningful conversation. In this episode, Stephanie Hunicke (Director of Global Marketing Events at Aderant) breaks down how to design bespoke events that prior...
EP 182 | Why Your Trade Show Booth Isn’t Working — And How to Fix It (Guest Appearance on Behind the Experience Podcast)
Most trade show booths fail for one simple reason: they’re built to be seen, not experienced. In this conversation, Matt breaks down why the old playbook no longer works and what actually drives pipeline today.Learn:✅ Why “show ...
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EP 181 | RFPs for Event Agencies: How to Ask Better Questions and Choose Better Partners
How do you know if the event agency you hired is actually a strategic partner? Or just a middleman? Choosing the right agency partner can shape the success of an entire event program, yet many teams still rely on RFP processes that...
EP 180 | Micro-Events as Closers: The Playbook Behind 15,000% ROI
Most event programs are built around visibility: booths, sponsorships, brand presenceFor years, that approach was considered the safest way to drive pipeline. But what if the deals you care about aren’t won on crowded show floors? And y...
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